Marketing logics for competitive advantage?
نویسندگان
چکیده
منابع مشابه
Marketing Mix of 4P’S for Competitive Advantage
The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...
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Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Economie et Gestion, 13 allée F. Mitterrand, 49036 Angers cx 01, France. (33)241-962 235. [email protected] Ashok Ranchhod is Professor of Marketing at the Southampton Business School, Southamptin Institute, East Park Terrace Southamtpn, SO14 oRH, UK. (44) (0)23 8031 ...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2009
ISSN: 0309-0566
DOI: 10.1108/03090560910935569